The cannabis industry has a problem for small businesses and startups. The problem is advertising. The medicine is put in the same, if not worse, the categorical bucket of alcohol, tobacco, and firearms when it comes to online advertising. This severely handicaps the ability to test a concept or messaging, and the ability to actually introduce the best performing concept to a large audience. One of the largest online advertising platforms, Facebook, is extremely unfriendly to Cannabis industry related advertising, often banning ad accounts on a permanent basis with no rebuttal and limited clarity on what is and is not allowed in ads.
Enter a new type of online advertising, involving a revolutionary technology, the blockchain, and cryptocurrencies. This new type of advertising is being based on the Attention a visitor pays to a website, and that then equates to an optional direct payment to the website owner via cryptocurrency called Basic Attention Token (or BAT for short) This sounds a little strange, and it is, but the theory behind it is solid.
The Brave browser is initially going to be the backbone for integrating this new advertising system and BAT cryptocurrency. We’re proud to be one of the first publishers of Brave and BAT, and we look forward to their progress. I’ve been testing the Brave browser on Android Note 4 and also my Windows 7 desktop, and both work amazing. Very fast, privacy settings on by default, and blocks ads and trackers that slow every website down. We highly recommend installing Brave and giving it a try.
For BAT, the Basic Attention Token, you can purchase it on Bittrex and other cryptocurrency exchanges. First, you should buy Bitcoin via Coinbase or similar, and then you send it over to Bittrex or similar to trade for BAT.