Snoop Dogg sailed through his more than 20 years career in the music industry with his recognizable dog/weed smoker/relaxed rapper persona growing worldwide every year by leaps and bounds. Snoop Dogg has been a well-known name in the stoner community since his beginnings as a hip-hop/rap artist in the early 90’s. The rapper isn’t just a reefer aficionado, but he is also taking the Cannabis culture to a greater height. Recently, he co-founded a company which aims to work as a common ground for potheads, manufacturers, and cultivators. We’ll explain more about those new ventures at the end, let’s start with Snoop’s path to greatness!
Snoop Dogg was born as Calvin Cordozar Broadus on October 20, 1971, in Long Beach, California. In his teenage years, he’d run into troubles every now and then, and not long after his high school graduation, he was arrested for illegal possession of cocaine. He was convicted of a felony possession of illegal drugs and possession with intent to sell. In the next three years, he was in and out of prison on various charges and issues. In 1992, he married his high school sweetheart and was married until their divorced in 2004. The tides turned though, and the couple who had three lovely children together remarried in 2008. He is a former member of the Nation of Islam and converted to Rastafari movement in 2012. Snoop is widely known as a leader in the LA community, funding many charities, a kids football league, and bringing food to families in need.
Fame and Controversies
At a young age, Snoop Dogg has displayed flair in music. He began singing and playing the piano at the Golgotha Trinity Baptist Church, and started rapping in sixth grade. He worked with Dr. Dre and recorded in 1992 for the theme song of “Deep Cover” and Dr. Dre’s first solo album. Following his first recording, his first album “Doggystyle” was released. Several of his singles topped the Billboard chart. The success continued with his albums such as “No Limit” sold over 1,503,865 copies, and “The Meal” was out in the market over 2,000 million copies.
He made history as the first artist to release a track as a ringtone before its anticipated release. In 2012, he came out with a new stage name Snoop Lion. He claimed he was rechristened by a Rastafari priest in Jamaica and was born again. Succeeding his switch to the Rastafari movement, he released “Reincarnated” album and a new reggae single “La la la.” Aside from a promising music career, he also appeared on several films and television shows.Whilst on the peak of his music career, his name was dragged into various controversies and legal incidents. In August 1993, Snoop Dogg and Mckinley Lee, his bodyguard, were arrested over the death of Philip Woldemariam, a member of his rival gang. It was said that he was driving the vehicle where the shooting took place and both were charged with murder. His bodyguard was acquitted on the grounds of self-defense while he was caught in a three-year legal battle. Eventually, he was acquitted too. Many of you will remember “Murder was the Case” and the associated 1993 MTV Music Video Awards show performance…
The Gangsta rapper was a constant law-breaker during his glory days. In 1993, a gun was discovered inside his vehicle and another one in 1997; he pleaded guilty on the latter incident. However, he was ordered to pay a $1,000 fine, and serve three years’ probation. He was also involved in an alleged assaulting of a fan along with Tha Dogg Pound and The Game- – it was later dismissed in court in 2009. His supposed appearance at the MTV Australia Video Music Awards in April 2009 didn’t transpire because the Department of Immigration and Citizenship denied his entry which cited his previous criminal record. Nonetheless, the ban was lifted after a year and he was granted a visa.
Other than firearms found on his vehicle on separate incidents, his possession of marijuana was the frequent culprit of his several arrests across America. He was fined and arrested for a misdemeanor of possession of Marijuana in Los Angeles in 1998, in Cleveland in 2001, and Sierra Blanca, Texas in 2010. He was arrested after a performance in Uppsala, Sweden for the apparent use of illegal drugs. Another country banned him for the same reason of possession of 8 grams of Marijuana and undeclared cash around $27, 000.
Burgeoning Cannabis Business by Snoop
Apart from being a legend in smoking blunts and bongs while rapping over dope beats, Snoop Dogg is making a huge impact in the Cannabis industry as well. In April 2015, he was one of the minority investor of Eaze, a California-based weed startup, which promises to bring pot to your doorsteps in less than 10 minutes. A new venture came next right away, he launched Merry Jane- a hub not just for Cannabis strains but one-stop-shop for all consumer resources, i.e, related news, analysis of the industry, and even videos including edible ding recipe. His own brand of Cannabis products was created too. Leafs by Snoop sells the finest quality Cannabis of its kind; products include flowers, chocolate bars, shatter, wax, drops, fruit chews, peanut butter gems and gummies. Later that year, his biggest involvement in the hemp industry was launched. He co-founded Casa Verde Capital focusing on the “ancillary” part of the business. This means the venture firm’s ancillary side, “this category includes, but is not limited to, agtech, health & wellness, financial services, technology, media, compliance and laboratory technology,” according to its website. The firm has managed to expand its horizons in tech, agriculture, finance and media sectors of the Cannabis industry through supporting other startups such as Eaze, Greenbits, and Leaflink and Merry Jane. With the flourishing Cannabis industry, the firm raised over $45 million from individual investors and limited partnerships for its future endeavors. Recently, Casa Verde invested $1 million into a lab that tests medical and recreational cannabis products.